You’re Building a Brand—Even If You Don’t Call It That
You might not have a logo. You might not have a color palette.
But make no mistake—you have a brand.
It’s called your reputation.
But make no mistake—you have a brand.
It’s called your reputation.
It shows up in the way you answer a friend’s text.
In the way you talk about your favorite restaurant, your latest read, or your dream destination.
It lives in your kindness. Your consistency. Your curiosity.
In the way you talk about your favorite restaurant, your latest read, or your dream destination.
It lives in your kindness. Your consistency. Your curiosity.
That’s influence. That’s reach.
And in today’s world, it’s a tool. One that can build trust, connection, and real change.
And in today’s world, it’s a tool. One that can build trust, connection, and real change.
What I Want to Be Known For
These days, I think more intentionally about how I show up.
Yes, because of my business. But more than that—because I want my life to reflect what I care about most.
Yes, because of my business. But more than that—because I want my life to reflect what I care about most.
I want people to know I love travel, I love books, and I love helping people build a life with more margin, more freedom, and more yes.
Whether I’m planning someone’s dream trip or mentoring them through the early days of launching their business, I want to be known for helping others take the next brave step.
And I want people to know that’s what I do.
So—What Do You Want to Be Known For?
You have influence.
Maybe more than you realize.
Maybe more than you realize.
People ask your opinion. They trust your taste.
They watch how you navigate hard days and celebrate good ones.
They watch how you navigate hard days and celebrate good ones.
That’s your brand. Even if you never say the word.
So ask yourself:
What are you known for?
And is it what you want to be known for?
What are you known for?
And is it what you want to be known for?
Using Your Reach for Good
I’ve built a business around sharing what I love—travel, books, connection—and using those passions to help others create once-in-a-lifetime moments and meaningful change.
Some people come to me for travel planning.
Others want help building a business that finally fits their life.
And many want both.
Others want help building a business that finally fits their life.
And many want both.
Because brand isn’t just what people say about you.
It’s what people feel when they work with you, learn from you, or travel with you.
It’s what people feel when they work with you, learn from you, or travel with you.
That’s powerful.
And if you’re ready to put your passions to work, I’d love to show you how.
And if you’re ready to put your passions to work, I’d love to show you how.
